Products
See the shelf the day it moves, not when your KAM calls.
Continuous sweep of price and presence chain by chain at national scale, in the exact format that gets negotiated, with your position against the mirror you choose and the competitor's promotional rhythm.
Consumer goods
The negotiation arrives before the information does.
A commercial director in consumer goods walks into five or six overlapping annual negotiations with less information than the buyer sitting across the table. What he knows about his own shelf reaches him in photos his KAMs send over WhatsApp and in spreadsheets that expire within a fortnight. By the time he spots that a competitor has spent a month moving price, the window to respond has already closed.
- Continuous sweep chain by chain
- Price and presence at national scale, in the exact format that gets negotiated: the specific reference with its pack and its size, rather than a price per litre.
- Your position against the mirror you choose
- Reference brand, cheapest on shelf or category average, with the gap in euros and in percentage, chain by chain.
- The competitor's promotional rhythm
- How often he promotes, how far he drops and how long the drop lasts, with the history behind it to read the pattern.
- A dedicated install per client
- The system lives in your infrastructure and the observed history stays with you.
Who it is for
Who it serves
Consumer goods manufacturers from €35M in revenue, with their own brand in national distribution and several overlapping annual negotiations with the large retail chains.
Who it does not serve
Below that revenue the case does not hold, and we say so during discovery, before there is a proposal. And this measures the shop window: price and presence at the point of sale. Your actual sales and your market share are measured with a different instrument, a consumer panel.
How it reaches production
The observation circuit is already built and running. What gets configured in each rollout is your assortment, your chains and the mirrors you want to measure against: we diagnose the case, agree the scope in writing, install it in your infrastructure and support you through the first negotiations with the data in front of you.
See the full method See the case it came from How it lands in consumer goods
Frequently asked questions
Frequently asked questions.
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Where do the price and presence figures come from?
- From continuous observation of the assortment each chain publishes. Every figure is traceable to the listing it was taken from, with its date, so any number can be taken into a negotiation and stood behind.
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Does the history stay with us?
- Yes. The install is dedicated: the system lives in your infrastructure and the observed history is yours, including the day you stop working with us.
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Does it measure our actual sales?
- It measures the shop window: what price each reference sits at in each chain and whether it is still present in the assortment. Actual sales and market share are measured with a consumer panel, a different instrument that reads well alongside this one.
Let's start with a diagnostic call.
A first 30-45 minute conversation is enough to know if we are a fit.